About us
Provork is a tourism consultancy firm that focuses on sustainable development and innovative solutions for destinations and tourism businesses. Our services are backed with expertise gained from over 35 years of combined experience covering market research, product development, destination marketing, and distribution.
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Provork has created a niche in the market for creating sustainable businesses that are result-oriented and are reaping good yields.
The need
While tourism is an established industry and has lots of success stories, many entrepreneurs and tourism businesses are still aspiring to attain the positive benefits of tourism sustainably. Today tourism enterprises face challenges at various stages such as clarity in vision, planning and developing the destination or product, identifying target markets, and reaching out to them, coordinating with stakeholders and partners, availability and optimization of resources, sourcing capital as per requirements, operating sustainably and so on. Tourism and travel entrepreneurs who wish to set up new ventures seek to have a better understanding of the business processes and how tourism value can be successfully delivered to consumers (visitors and tourists) and partners (vendors and stakeholders).
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We identified that there is a need for reliable and professional expertise that can guide business owners in planning and running their tourism enterprises sustainably and help them in realizing the goals they set out to achieve.
Thus Provork was established to address this critical gap in hand-holding and practical guidance by offering specialist consulting services in tourism and hospitality.
The vision
Tourism for a sustainable future
Tourism can contribute to overall economic development and bring a positive impact on the lives of those who are connected directly or indirectly. However, uncontrolled conventional tourism puts lots of pressure on the destination, natural resources, and the local communities. If not responsibly managed, it can cause considerable damage to the heritage and environment. Hence, we must ensure to preserve the elements that keep tourism alive – culture, tradition, nature, history, cuisine, and people.
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Provork believes that all tourism must be practiced with the principle of the triple bottom line – Economy, People, and Planet.
​Our vision is to help as many destinations and tourism practitioners as possible to adopt the sustainability approach.
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We will strive to reach maximum benefits to the partners and stakeholders, at the same time we will work as effectively to minimize the negative impacts on the society, the culture, and the ecosystem of the region.
Our mission
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Provork aims to help needy enterprises succeed in the tourism sector by using their deep understanding and knowledge of the industry.
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We undertake projects and assignments where we partner to achieve the following goals.
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Helping entrepreneurs to manage their tourism enterprise efficiently and profitably.
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Focusing on the long-term and sustainability of the destination, product, or enterprise.
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Partnering in tourism development strategy and tourism policy formation
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Ensuring success for rural and community-based tourism enterprises by implementing best practices
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Tourism project implementation through planning, defining guidelines, maximizing stakeholder participation, and resource optimization.
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We strongly associate with our clients by first understanding the needs of the project, the personal and professional visions of the stakeholders, conduct market analysis and then provide the appropriate solutions and guidance. We assist the business during the entire life-cycle providing insights and inputs at various levels of growth.
Our solutions are always practical and achievable. While we strive to be simple and straightforward in our documentation, we are always technically sound and professional in execution.
The team
Rajesh Nambiar
Chief Consultant
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Rajesh founded Provork in 2018 after having gained valuable experience of over two decades in the travel and tourism industry. Having traveled widely both domestic and international he has been able to specialize in developing & marketing tourism and tourist products. His key domain areas have been management, product development, and distribution.
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He believes that learning is a never-ending process and sharing our knowledge and experiences with others is part of the process. Being passionate about Sustainable tourism, his personal vision is to have tourism and travel practitioners to embrace the sustainability approach in their business and to ensure that the tourism industry thrives and benefits all stakeholders, the society, and the environment.
Rajesh's education qualifications include a Diploma in Hotel Management from IHMCTAN Mumbai (Now NHMCT); Bachelor of Arts (Economics) from University of Mumbai and a Diploma in Advanced Marketing.
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He has completed the Sustainable Tourism Training Programme by the Global Sustainable Tourism Council (GSTC) and Project Management for Sustainable Development (PM4SD) Foundation from APMG International. Check accredition here
